Your SIGNATURE Brand Aesthetic: The Cosmic Secret (Hint: It's Not Your Sun Sign!)

Style Your Self? Call a Fashion Stylist.
Style Your Brand? Call a Brand Stylist.

Ever thought about how your personal style lights you up and makes you feel truly you? Imagine bringing that same authentic spark to your brand! Just like a fabulous fashion stylist helps you curate a wardrobe that speaks volumes, your zodiac sign holds powerful insights – not just for your closet, but for crafting a brand aesthetic that feels deeply aligned and irresistibly magnetic.

Now, when you hear "zodiac sign," your Sun sign is probably the first one you think of – and that's wonderful! It's a big piece of your cosmic puzzle. But here's where the magic gets even more personal and profound: while your Sun sign is certainly important, your entire birth chart holds a deeper, more nuanced blueprint specifically for your aesthetic, how you're seen, and your unique energy in the world. It's this complete cosmic map that offers the truly profound clues to crafting a brand that feels undeniably, authentically yours.

We're diving into some seriously fun and practical steps to sprinkle even more cosmic magic into your personal brand. You might have already explored some aspects of your brand style, maybe even through a quiz (and if not, no worries, there's a link below! 😉).

Take the quiz →

But we can go even deeper! Your unique birth chart is a treasure map to your aesthetic soul, offering profound insights into the visual story your brand is meant to tell. Ready to uncover your brand's aesthetic? Let's do this!

STEP 1: Unlock Your Cosmic Code – Get Your Birth Chart!

Your birth chart is like your personal cosmic fingerprint! It holds so much wisdom about your unique energy. The first step is to easily get yours – I recommend checking out https://astro-charts.com/.

Once you have it, zoom in on three super important points: your Venus sign, your Midheaven (MC) sign, and your Rising (Ascendant) sign. These three signs are major keys to defining your brand's aesthetic energy.

1) Venus Sign: Think of Venus as your brand's muse! She governs beauty, attraction, what you value, and your overall visual style. Your Venus sign whispers secrets about your brand's natural taste – the colors, textures, design elements, and the overall vibe that will effortlessly draw your ideal people in. When your brand's visuals sing in harmony with your Venus sign, it doesn't just look good, it feels authentic and amplifies your natural magnetism!

  • Venus in Fire Signs (Aries, Leo, Sagittarius): Brands with fiery Venus energy are all about making a statement! They confidently lean into bold, vibrant colors and daring, standout pieces. They're trailblazers who aren't afraid to be seen!

    • Aries Venus: Your brand aesthetic is powerful, trendsetting, and sophisticated. It's drawn to bold impact, statement pieces, and a polished, dominant feel. Colors: Reds, oranges, warm tones.

    • Leo Venus: Daring, dramatic, and wonderfully extravagant! Your brand loves to shine with statement pieces, luxurious details (think feathers, chains, sequins!), and bold colors that command attention. There's a natural pull towards recognized quality and a bit of playful extravagance. Colors: Red, black, and anything that sparkles!

    • Sagittarius Venus: Adventurous, eclectic, and beautifully free-spirited! Your brand aesthetic loves exploration – embracing animal prints, flowing skirts, versatile boots, and a style that joyfully evolves and refuses to be boxed in. Style: Boho, ever-changing, non-conformist.

  • Venus in Earth Signs (Taurus, Virgo, Capricorn): These brands ground their aesthetic in comfort, quality, and a deep appreciation for the tangible and luxurious. They gravitate towards earthy tones and fabrics that feel amazing.  

    • Taurus Venus: Oh, the luxury! Your brand aesthetic is opulent, deeply feminine, and romantic. It adores intricate, handmade, or one-of-a-kind pieces, soft, dreamy colors, and rich, sensual materials. Colors: Soft pinks, pearly whites, pastels. Materials: Silk, velvet, lace.

    • Virgo Venus: Earthy, minimalist, and naturally timeless. Your brand favors natural materials, a simple, feminine style with meticulous attention to detail, and a beautiful focus on the essential. Colors: Beige, brown, taupe, white, green. Materials: Wool, vintage.

    • Capricorn Venus: Your brand embodies luxurious quality, timeless elegance, and a sophisticated, "quiet luxury" feel. It prefers refined neutral colors, structured pieces, and a focus on investment pieces that speak of enduring value and professionalism. Style: Chic, timeless, structured. 

  • Venus in Air Signs (Gemini, Libra, Aquarius): Brands with airy Venus energy are all about intellectual curiosity, connection, and innovative expression. Their style is often eclectic, experimental, and loves to play with patterns and textures.  

    • Gemini Venus: Youthful, bold, colorful, and a delightful shapeshifter! Your brand enjoys mixing and matching, playful details, cozy-meets-cool vibes, and experimenting with unique finds and DIY touches. Style: Playful, experimental, versatile.

    • Libra Venus: Feminine, light, romantic, and utterly charming! Your brand is drawn to beautiful prints, delicate ruffles, soft, inviting colors, and an overall aesthetic that radiates harmony and effortless beauty. Colors: Creams, pinks. Style: Harmonious, beautiful, flirty.

    • Aquarius Venus: Your brand is wonderfully unconventional, alternative, experimental, and truly unique! It favors statement pieces, bold prints, edgy details, and confidently marches to the beat of its own drum, whether minimalist or delightfully quirky. Style: Androgynous, alternative, unique, trend-setting.

  • Venus in Water Signs (Cancer, Scorpio, Pisces): These brands hold a deep well of emotion and sentimentality. Their aesthetic is often romantic, drawn to vintage-inspired designs, soft, comforting fabrics, and colors that evoke deep feeling.

    • Cancer Venus: Soft, flowy, dreamy, and beautifully vintage-inspired with a boho twist! Your brand prefers cozy knits, gentle floral prints, classic pearls, and a calming, comforting palette. Colors: Grays, neutrals, soft pastels. Style: Dreamy, vintage, boho.

    • Scorpio Venus: Sensual, provocative, mysterious, and intensely magnetic! Your brand favors rich, evocative fabrics and deep, powerful colors that draw you in and hint at hidden depths. Colors: Red, black, violet, burnt orange, pomegranate. Materials: Leather, lace.

    • Pisces Venus: Opulent, ethereal, feminine, and utterly dreamy! Your brand loves soft silhouettes, fabrics that catch the light, and a gentle, flowing color palette that feels like a beautiful, unfolding dream. Colors: Beiges, blues, lavenders, creams. Style: Ethereal, opulent, dreamy.  

2) Midheaven Sign (MC): This is where the world meets your brand! Your Midheaven is the highest point in your chart, representing your public image, reputation, career path, and the lasting impact you're here to make. It's how you're seen professionally and what you're striving for in your work! Understanding your Midheaven is key to building a brand persona that resonates with your highest potential and public calling.

  • Aries Midheaven: Your brand charges forward as independent, brave, and ambitiously focused. You're a natural trailblazer, ready to take smart risks and forge new paths. Your public image is strong, vibrant, and action-oriented. Keywords: Boldness, Newness, Initiative.

  • Taurus Midheaven: Your brand is here to build something beautiful, lasting, and tangible, emphasizing unwavering quality, stability, and a sense of security. You're seen as diligent, persistent, and appreciate the value of tangible success. Your public image is reliable and steady. Keywords: Stability, Luxury, Persistence.

  • Gemini Midheaven: Your brand is a brilliant communicator, effortlessly juggling ideas and connections with wit and insatiable curiosity. You're seen as intelligent, articulate, and wonderfully versatile, naturally excelling in fields where information flows freely. Your public image is dynamic and engaging! Keywords: Versatility, Wit, Curiosity.  

  • Cancer Midheaven: Your brand is the warm nurturer, creating a feeling of comfort, belonging, and deep emotional connection. You're perceived as relatable, caring, and deeply empathetic. Emotional fulfillment is at the heart of your public endeavors. Keywords: Nurturing, Comfort, Emotional Resonance.

  • Leo Midheaven: Your brand is here to shine brightly and inspire others with creative flair and undeniable charisma! You're seen as a confident, entertaining, and generous presence – a leader ready to take the stage. Your public image is vibrant and larger-than-life! Keywords: Shine, Charisma, Glamour.

  • Virgo Midheaven: Your brand is wonderfully practical, organized, and service-oriented, with a keen eye for detail. You're seen as an expert, meticulous, and rational – a trusted guide in your field. Your public image is one of precision and helpfulness. Keywords: Precision, Organization, Helpfulness.

  • Libra Midheaven: Your brand thrives on balance, harmony, and beauty, naturally emphasizing fairness and exquisite aesthetics. You may find yourself excelling in roles involving mediation, design, or collaborative projects. Your public image is charming and diplomatic. Keywords: Balance, Beauty, Harmony.

  • Scorpio Midheaven: Your brand carries a magnetic, transformative, and perhaps alluringly mysterious energy. You're here to delve deep, embrace powerful change, and leave a lasting impact, even if it shakes things up! Your public image is one of determination and quiet power. Keywords: Transformation, Power, Mystery.

  • Sagittarius Midheaven: Your brand is all about exploration, global perspectives, and an enthusiastic pursuit of truth, generously offering wisdom and inspiration. You're seen as optimistic, adventurous, and authentic, with a personality that reaches far and wide! Keywords: Exploration, Wisdom, Freedom.

  • Capricorn Midheaven: Your brand is ambitiously driven, authoritative, and incredibly hardworking, radiating professionalism and disciplined mastery. You seek self-reliance and authority in your chosen path, often naturally stepping into leadership roles. Keywords: Ambition, Authority, Professionalism.

  • Aquarius Midheaven: Your brand is innovative, future-forward, and perhaps delightfully unconventional, aiming to challenge norms and contribute to progress! You're seen as unique, often drawn to humanitarian efforts or pioneering fields. Keywords: Innovation, Uniqueness, Future-Forward.

  • Pisces Midheaven: Your brand often expresses itself through artistry, compassion, and a touch of the reverent, embracing endeavors that allow these qualities to flourish. You may be perceived as dreamy, intuitive, and deeply moved by beauty and touching stories. Keywords: Artistry, Compassion, Dreams.  

3) Rising sign (Ascendant): This is the immediate "vibe" your brand gives off – the first impression, the cover of your brand's book! It influences the style, tone, and overall aesthetic people feel the moment they encounter your brand, even before they dive into what you offer. Your Rising sign is crucial for creating a captivating first look that’s authentically you.

 

Your vibe attracts your tribe.

STEP 2: Get Crystal Clear on Your Dream Clients!

Now that you’ve explored your brand’s astrological DNA, let’s turn our attention to the people you’re here to serve and delight. Who are your dream clients? What problems do you help them solve? What are their deepest fears and desires?

Go beyond basic demographics. Imagine them in real life; what are their lifestyles, values, and motivations? Most brands stop at age and location, but real connection happens on a soul level.

Here’s the shortcut: Your Ascendant (Rising Sign), not your Sun Sign, holds the key. The Zodiac Signs align perfectly with classic Jungian brand archetypes, so your Rising Sign instantly reveals your brand’s core personality and the insider language for what makes your dream client tick.

When you speak directly to their deepest fears and desires, you stop selling and start resonating. The result? Your clients feel instantly seen, heard, and understood, creating a truly magnetic, deep bond through emotional connection.

Here’s the breakdown of each zodiac brand archetype:

  • Aries Rising (Hero): Attracts bold, ambitious clients who want to conquer challenges. Fears: weakness, incompetence, injustice. Desires: to prove worth through courage and mastery. Example brands: Nike, Duracell, FedEx.

  • Taurus Rising (Lover): Connects with those seeking beauty, balance, and deep emotional connection. Fears: being unwanted or unloved. Desires: to experience intimacy, pleasure, and connection. Example brands: Chanel, Victoria’s Secret, Magnum.

  • Gemini Rising (Creator): Appeals to expressive, witty clients who value creativity and communication. Fears: creative block, lack of vision. Desires: to bring ideas or visions into reality. Example brands: Adobe, Lego, Apple.

  • Cancer Rising (Caregiver): Resonates with nurturing, empathetic clients who prioritize others’ needs. Fears: selfishness, instability, ingratitude. Desires: to protect and care for others. Example brands: Johnson & Johnson, Pampers, Volvo.

  • Leo Rising (Jester): Draws in joyful, confident clients who love fun and living in the moment. Fears: boredom, sadness, being seen as frivolous. Desires: to live in the moment, have fun, and enjoy life. Example brands: M&Ms, Ben & Jerry’s, Skittles.

  • Virgo Rising (Innocent): Appeals to gentle, selfless clients who crave happiness and positivity. Fears: doing wrong, being punished, abandoned. Desires: to be happy, safe, and live in paradise. Example brands: Dove, Coca-Cola, Origins.

  • Libra Rising (Citizen): Connects with practical, community-minded clients who seek belonging. Fears: standing out, rejection, being left out. Desires: to belong and connect with others. Example brands: IKEA, Levi’s, Walmart.

  • Scorpio Rising (Magician): Attracts visionary clients drawn to transformation and making the impossible happen. Fears: unintended consequences, ignorance. Desires: to understand the universe and make dreams real. Example brands: Disney, Dyson, Red Bull.

  • Sagittarius Rising (Explorer): Resonates with adventurous clients who value freedom and authenticity. Fears: conformity, emptiness, being trapped. Desires: to experience freedom and discover the world. Example brands: North Face, Jeep, Patagonia.

  • Capricorn Rising (Ruler ): Draws in disciplined, ambitious clients who seek control and success. Fears: weakness, incompetence, injustice. Desires: to control and create order from chaos. Example brands: Rolex, Mercedes-Benz, Microsoft.

  • Aquarius Rising (Rebel): Appeals to unconventional clients driven to make a difference. Fears: powerlessness, being trivialized. Desires: to revolutionize. Example brands: Harley-Davidson, Virgin Group, Tesla.

  • Pisces Rising (Sage): Connects with wise, curious clients on a quest for knowledge and truth. Fears: being ignorant, deceived, misled. Desires: to find truth and use wisdom. Example brands: Google, TED, Harvard University.

📌Pin it! Save it for later. [Astro Branding]

 

STEP 3: Define Your Brand Keywords – What's Your Vibe?

Now, let's capture the essence of your brand! What's its personality? How does it feel to interact with it? Think about how you want to be known and perceived by your amazing audience.

Imagine inviting your dream clients into your brand's world. What's the vibe? Is it cozy and comforting? Electrifying and innovative? Grounded and luxurious? Does the vibe you project feel like something they aspire to? Is it a reflection of the beautiful transformation you're guiding them towards? Jot down keywords that capture this feeling!

STEP 4: Let's Get Visual! Curate Your Moodboard!

This is where the magic really comes alive! ✨ Get ready to dive into the fun part – curating your brand's visual story! Pinterest is your best friend here.

Start searching for inspiration based on your Venus and other key zodiac signs – look for fashion styles, interiors, nature, art... anything that captures the feeling and aesthetic you've been uncovering. How would that aesthetic translate to your brand?

Gather images that resonate with your brand keywords and the vibe you defined. Look for visuals that represent your dream client's lifestyle or aspirations. Collect ideas and references for everything visual: your logo, potential personal brand photoshoots, marketing materials, patterns, color palettes, textures, and fonts.

You've uncovered the astrological DNA of your brand – now let's translate these celestial insights into tangible, beautiful brand assets! Your moodboard is where you'll bring it all together.

Here's a little peek at how your zodiac blueprint can inspire tangible elements for your brand toolkit:

Aries Brand Toolkit: Bold, dynamic, pioneering!

  • Color Palette: Fiery reds, vibrant oranges, energetic yellows – perhaps grounded with deep burgundies or confident blacks. Think passion, energy, and standing out!

  • Logo/Icons & Photos: Symbols of the Ram, fire, the Emperor, Mars, diamonds, movement, iron. Photography should feel dynamic, high-energy, action-packed, and forward-moving.

  • Fonts: Strong, impactful sans-serifs or authoritative serifs that convey confidence, dynamism, and clarity.

  • Keywords/Style & Patterns: Dynamic, fiery, modern, motivational. Textures like raw wood or metal. Angular, geometric patterns. Design elements showcasing passion and a motivating energy!  

Taurus Brand Toolkit: Grounded, luxurious, sensual!

  • Color Palette: Earthy tones like forest greens, soft sands, terracotta, browns, creams, blushes – reflecting Venus's love of beauty. Colors that exude sensuality, stability, and a connection to the natural world.

  • Logo/Icons & Photos: The Bull, springtime blooms (peonies, roses!), the Venus symbol, emeralds, rose quartz. Photography should be sensual, nature-focused, and evoke feelings of luxury, comfort, and abundance.

  • Fonts: High-end, classic serifs that feel refined, sophisticated, and enduring.

  • Keywords/Style & Patterns: Grounded, luxurious, comfortable, stable. Textures like natural fibers (silk, velvet, linen, leather), textured weaves, rough paper. Floral patterns. Design elements including sculptures, bronze/copper accents, statement jewelry.

Gemini Brand Toolkit: Playful, communicative, versatile!

  • Color Palette: Versatile and radiant – bright yellows, greens, tans, oranges. Light, airy tones, with splashes of vibrant neons, pinks, purples – anything high-energy and fun!

  • Logo/Icons & Photos: The Twins, hands, the Mercury symbol, fluffy clouds, yin-yang. Imagery should feel dynamic, social, curious, reflecting duality and vibrant communication.

  • Fonts: Adaptable fonts – can be clear and no-nonsense or vintage and playful. Modern, sleek, or even futuristic styles that reflect adaptability and quick thinking.

  • Keywords/Style & Patterns: Playful, dynamic, communicative, versatile. Light, airy textures. Patterns like checkerboards, geometric or linear designs. Design elements showcasing twin motifs and communication symbols.  

Cancer Brand Toolkit: Nurturing, intuitive, warm!

  • Color Palette: Soft, fluid designs – bright white, silver, gentle pastels (soft pinks, pale blues, creams), calming grays, neutrals. Colors that feel comforting and safe.

  • Logo/Icons & Photos: The Crab, the Moon, water elements, mother/child imagery, symbols of home, the number 4, white roses. Photography should be enchanting, gentle, natural, feminine, evoking warmth, intuition, and safety.

  • Fonts: Versatile and comforting fonts. Can incorporate flowing, organic shapes if emphasizing fluidity, or classic, gentle serifs for a nurturing feel.

  • Keywords/Style & Patterns: Nurturing, intuitive, warm, compassionate. Soft, reflective textures (like water). Subtle celestial or flowing patterns. Design elements including watercolor effects, blues reminiscent of cyanotypes, seashells, subtle mermaid references, and cozy home elements.  

Leo Brand Toolkit: Radiant, confident, dramatic!

  • Color Palette: Bright, bold, and utterly regal! Gold is primary, alongside vibrant yellows, oranges, and reds. Light blues and greens can add a touch of balance and sophistication.

  • Logo/Icons & Photos: The Lion (especially with a crown!), the Sun, fire, the Divine Father. Photography should be glamorous, eye-catching, confident, maybe bathed in "golden hour" light – showcasing leadership, creativity, and vibrant energy.

  • Fonts: Bold, elegant fonts that command attention and respect. Fonts designed for immersive reading or that have a sophisticated, confident presence.

  • Keywords/Style & Patterns: Radiant, confident, playful, dramatic, luxurious. Rich textures like velvet or metallics. Bold, regal patterns. Design elements including sun motifs, lion imagery, luxurious items, and symbols of leadership.

Virgo Brand Toolkit: Practical, meticulous, helpful!

  • Color Palette: Grounded, earthy tones – browns, greens (especially muted olives), beige, cream, white, clean sky blues. Clean and simple palettes reflecting organization and practicality.

  • Logo/Icons & Photos: The Virgin/Maiden, ear of wheat, the Earth symbol, Mercury/Hermes, the Sage archetype. Photography should be minimalist, organized, detail-oriented, clean, and naturally beautiful.

  • Fonts: Clean, precise, and efficient fonts. Fonts focusing on clarity, functionality, and a refined sense of order.

  • Keywords/Style & Patterns: Practical, analytical, helpful, meticulous, clean, intelligent. Natural and clean textures. Subtle patterns with sharp, clear lines. Design elements including minimalist planters and organized, functional spaces. 

Libra Brand Toolkit: Elegant, harmonious, balanced!

  • Color Palette: Balanced and utterly harmonious! Blues and pinks are key, along with soft pastels, blush tones, light tans, and elegant metallic accents like silver or rose gold. Evokes the feeling of a beautiful sunset.

  • Logo/Icons & Photos: The Scales, setting sun, the Venus symbol, the Lover archetype. Imagery should be balanced, beautiful, artistic, and relational, reflecting harmony, aesthetic appreciation, and connection.

  • Fonts: Elegant, harmonious, and balanced fonts. Can be refined sans-serifs, decorative scripts, or classic fonts known for their equilibrium and readability.

  • Keywords/Style & Patterns: Elegant, harmonious, inviting, sophisticated. Soft, refined textures. Symmetrical, elegant patterns. Design elements including custom illustrations, beautiful display areas, and intricate details.  

Scorpio Brand Toolkit: Transformative, powerful, mysterious!

  • Color Palette: Deep, strong, intense colors that draw you in – burgundy, indigo, black, deep reds, burnt oranges, violet, pomegranate. Colors that hint at depth, passion, and mystery.

  • Logo/Icons & Photos: Scorpion, eagle, phoenix, symbols of transformation, the Magician archetype. Imagery should be intense, passionate, mysterious, and transformative, perhaps with dramatic lighting or evocative symbols.

  • Fonts: Stylish and sophisticated fonts. Can be sleek and modern or elaborate and elegant to capture a sense of mystique, power, and depth.

  • Keywords/Style & Patterns: Transformative, powerful, intense, mysterious, magnetic. Textures like leather, velvet, silk, lace. Patterns can be intricate, transformative, or bold shapes. 

Sagittarius Brand Toolkit: Adventurous, optimistic, expansive!

  • Color Palette: Adventurous, optimistic, and wide-reaching! Fiery reds, vibrant oranges, yellows, deep blues, and rich purples. Colors that convey freedom, enthusiasm, and a global perspective.

  • Logo/Icons & Photos: The Archer, Centaur, bow and arrow, the Jupiter symbol, the Explorer/Seeker archetypes. Photography should be bright, colorful, featuring open spaces, travel, and a sense of grand adventure.

  • Fonts: Bold, dynamic fonts with a sense of movement and discovery. Fonts that feel expansive, optimistic, and perhaps hint at futuristic exploration or classic journeys.

  • Keywords/Style & Patterns: Worldly, philosophical, optimistic, expansive. Varied, natural textures. Patterns that feel free-spirited or anti-establishment. Design elements including warm color combinations and a feeling of authentic, analog discovery.

Capricorn Brand Toolkit: Ambitious, structured, authoritative!

  • Color Palette: Strong, structured, neutral, and grounded – grays, browns, black, white. Perhaps a touch of deep blue or a warm tan for sophistication. Colors that convey professionalism, discipline, and enduring quality.

  • Logo/Icons & Photos: The Sea-Goat, The Goat, Earth symbol, Saturn symbol, the Ruler/Hermit archetypes, ivy, pine. Imagery should feel ambitious, responsible, disciplined, and authoritative – grounded in reality and striving for mastery.

  • Fonts: Bold, elegant, structured, and authoritative fonts. Fonts that convey tradition, professionalism, and a sense of established quality.

  • Keywords/Style & Patterns: Ambitious, disciplined, structured, traditional, authoritative. Structured, earthy textures. Geometric, orderly patterns. Photography that feels grounded, authoritative, and speaks of accomplishment. Design elements include clean lines and earthy, sophisticated tones.

Aquarius Brand Toolkit: Innovative, unconventional, future-forward!

  • Color Palette: Innovative and clever! Bright blues are key, alongside yellows, golds, turquoise, electric blues, silver, and maybe pops of neon! Evokes a cool breeze and a sunny day, reflecting air energy and forward-thinking influences.

  • Logo/Icons & Photos: The Water Bearer, air symbols, Uranus/Saturn symbols, the Rebel/Innovator archetypes. Imagery should feel futuristic, eclectic, trend-setting, and perhaps hint at social consciousness or breaking norms.

  • Fonts: Versatile, contemporary, clean, and maybe a touch unconventional. Fonts that feel elegant yet modern, possibly with subtle unique accents or a futuristic slant.

  • Keywords/Style & Patterns: Unconventional, futuristic, minimalist with unique accents, humanitarian. Textures can be mixed media, smooth, or metallic. Patterns are geometric, angular, asymmetrical, or bold color blocks.  

Pisces Brand Toolkit: Dreamy, artistic, compassionate!

  • Color Palette: Dreamy, artistic, and deeply compassionate! Soft pastel blues and pinks, seafoam green, lavender, creams, iridescent shades. Deep indigos for intuition, golden yellows for clarity. Colors that feel ethereal and emotive.

  • Logo/Icons & Photos: Two Fish, water symbols, Neptune/Jupiter influences, the Mystic/Dreamer/Poet archetypes. Imagery should be ethereal, mystical, water-inspired, imaginative, and deeply compassionate.

  • Fonts: Soft, flowing, whimsical, playful, or fanciful. Can feel vintage or distressed. Fonts that evoke an ethereal, artistic, or dreamy quality.

  • Keywords/Style & Patterns: Dreamy, ethereal, mystical, spiritual, artistic. Flowing, soft textures. Starry prints, subtle natural patterns. Design elements including celestial accents, moon phases, natural materials, soft lighting, and water motifs. 

Remember, this is your first draft of inspiration! Allow yourself to explore and collect freely. Having a deadline can definitely help keep you from getting lost in the aesthetic abyss of Pinterest, but be gentle with yourself – branding is a process of refinement! You can always evolve your visuals and incorporate your own photography and final logo designs later.

Brand Style Vision Board

STEP 5: Download Your Brand Style Vision Board!

To help you keep your beautiful, authentic brand vision front and center every single day, I've created something special for you!

Download this editable Canva template – it’s designed specifically to help you compile all these important elements onto one board. It's made to be your go-to reference for everything that reflects your unique brand style! Use it as your laptop wallpaper, print it out... keep it visible to stay inspired and on-brand effortlessly!

Grab My Style Board →
 

Exploring your Venus, Midheaven, and Rising signs gives you such incredible insight, but there's even more nuance in your chart to unlock your truly iconic brand style!

Ready for Your Next Steps?

1. ICONIC Brand Style

If you've played around with your moodboard but feel like you'd love a shortcut or guidance from a creative director's perspective (that's me! 😉), I've put together a special offer just for you. I'll personally decipher your birth chart and curate 3 distinct brand styles based on your unique astrology for you to choose from! Click below to get your personalized Iconic Brand Style guide and step into your most aligned brand aesthetic with confidence.

Get my Style Guide →
 

2. AESTHETIC Brand Marketing

Want to move past design overwhelm and focus on the genius work you're meant to do? Let's work together 1:1! I'll help you develop a tailored Aesthetic Brand Marketing template kit, so you have beautiful, on-brand visuals ready to go, freeing you up to shine in your zone of genius!

Create My Marketing Kit →
 

You're here to build a business that you are wildly passionate about, one that feels like pure joy because it's a vibrant expression of you. Let go of the comparison game and those generic, cookie-cutter designs – your unique identity is your superpower! Embrace it, build your beautiful world, and watch your unique brand shine! 💎✨

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