The Retreat Concierge
WELLNESS
WEBSITE DESIGN
BUSINESS CARD DESIGN
LOGO DESIGN
BRAND STRATEGY
PROJECT GOAL
This was less about a "rebrand" and more about catching up to a personal rebirth. After a season of deep transformation, Laura finally had the clarity to move away from being a generic healer to focus on her work as a specialized retreat planner. As a multi-passionate powerhouse, her services were scattered across different identities; our main goal was to bring her entire vision under one roof, building one website that finally felt like the next chapter of her life.
DESIGN DECISION
We started with a Magnetic Brand Audit & Strategy to identify her dream retreat leaders and bridge the gap between her love for forest bathing and her high-end services. This strategy allowed us to dismantle the "luxury branding mistake" that was muting her magic: a generic black-and-gold aesthetic that looked like it belonged in a boardroom rather than a sanctuary. Inspired by the Pinterest Trends 2026, I shifted the brand toward the Mystic Outlands aesthetic using deep mossy greens, mineral mists, and shimmering golds to create a "fairytale fever dream" portal that unified her offerings.
The Result
The brand is now a "wilderness for the soul to get lost in." By bringing everything under one roof, Laura moved from a lack of clarity to completely owning her magic. Since launching, she has been traveling the world, networking with total soul-aligned authority, and landing the kind of high-level opportunities that used to feel out of reach. By letting go of generic luxury tropes for a brand that actually matches her essence, she’s finally attracting the dream retreat leaders she was always meant to serve.
★★★★★
“ She brought my vision to life with care, intuition, & talent.”
“Working with Alyani of Avant Bohemia has been one of the best experiences I’ve had in my business. From the very first moment, she understood the essence of who I am and how I wanted to present myself to the world. Through her Magnetic Brand Audit & Strategy work, and the way she used my Astrology and Human Design, it felt like she could see my soul. The website she created for The Retreat Concierge is everything I dreamed of. It feels like me and I am truly grateful. She brought my vision to life with care, intuition and talent. I’m excited for the world to see the next chapter of my work. Highly recommend working with Alyani!”
Laura Dalmau The Retreat Concierge @lauracristinadalmau
https://www.theretreatconcierge.com/